FOUNDING
FAMILY
3 Generations of Proven Marketing Experience
FOUNDING FAMILY
Few e-Commerce experts can claim more than 75 years of knowledge and continuity. Even fewer can boast that one of their original founders is still an integral part of their business. And almost no other e-tail or e-commerce partners can boast three generations of expertise, as ORVA is now led by CEO Abe Shalom, great-nephew of one of ORVA’s original founders.
Abe Shalom
Founding Family, CEO
Abe joined Orva in 2011 as President of E-commerce with the goal of transforming the Orva business into an e-commerce platform, and was instrumental in the development of the current strategy. He now serves as president of Orva overseeing all facets of operations and strategy as well as business development.
David Aizer
Founding Family, Footwear Division
David joined Orva in 2011 as Vice President of E-Commerce to support the transformation of the Company into an ecommerce platform. He now serves as the President of E-commerce and helps develop strategy, positioning in the marketplace, merchandising and new partnership opportunities.
Elliot Aizer
Founding Family, Footwear Division
Elliot joined Orva in 2000 with the goal of growing the Footwear division at Orva with the vison of expanding the company’s footprint in the shoe business. He now serves as the President of Merchandising to help brands effectively grow their market share on the Amazon platform.
Marc Shalom
Founding Family, New Business Development
Marc joined Orva in 2015 with the goal of expanding Orva’s presence in new categories beyond footwear. He now serves as the President of New Development and merchandises the categories with the help of Orva’s buying team; Marc is also responsible for outlining new brand targets and potential new categories to penetrate.
Arthur Aizer
Founding Family, Finance & Administration
Arthur was one of the founders of the Orva company. Arthur led three transformations of our brick and mortar retail life: our Hosiery stores, the transition to Department stores, and the conversion into Footwear only stores. He now serves in a senior role, overseeing the Back Office and Finance components of the business.